Is there room for your move?

First location, second location, new product line, new customer type — every expansion is a bet on the size of a market. MarketFit sizes the local pie, counts the seats at the table, and tells you honestly whether your slice pencils — before the lease is signed.

1
Describe the moveWhat you sell, what kind of expansion, where, and a few local numbers.
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2
See the market mathAddressable customers, the annual pie in dollars, competition per slice, and your target share.
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3
Get the honest readRoom, crowded, or wide open — plus the move-specific risks and the research to do next.
⭐ Pro — $19 one-timeEvery move-specific play · the 8-step research checklist · printable market snapshot
Harborview Coffee — a café weighing a second location in a 42,000-person suburb with 6 competitors. Watch the math — then swap in your numbers; they replace it instantly.
Population (or businesses, if B2B) in the area ?Search "[city] population" \u2014 or for a radius, try the Census QuickFacts page. For B2B, estimate the number of target businesses in the area.
Direct competitors nearby ?Search your category on Google Maps in the area and count the serious ones \u2014 the businesses a customer would genuinely choose instead of you.
Average purchase ($)
Purchases per customer / year
The annual revenue this location/line must produce to be worth doing.

Directional market math from your inputs and general category patterns — not a demand study or a guarantee. Validate with real local data before committing capital. Nothing you enter leaves this device.